What We Do

Dan Alexander & Co is an award winning creatives house, operating from Tel Aviv, Paris and Belgrade.

We offer tailored solutions that meet the requirements of each client. Be it the need to invent a new identity, or the necessity to reposition an established brand, at Dan Alexander & Co we counsel and collaborate in a way that promotes our clients to the next level of their commercial future. We believe in grasping the iconic grain of each brand, and then formulating a strong conceptual exchange between the contemporary and the legendary.

Business Creation: Creating mythic brands

We apply our method of Business Creation to formulate creative strategies, brand positioning and identity designs that echo mythic narratives. The unique methodology developed by Dan Alexander reveals the spirit of things that stirs the human mind. Our approach is always innovative, visionary and inspirational, while maintaining high awareness and sensitivity towards our client’s exclusive needs.

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Some of our recent work

From our Blog

  • PIET ZWART – A TYPOGRAPHIC PIONEER

    PIET ZWART – A TYPOGRAPHIC PIONEER

    Piet Zwart was a Dutch designer born on May 28, 1885 in Zaandijk, North Holland. He had trained as an architect, and began graphic design projects at age thirty-six. His training as architect included designing […]

  • The Architecture of Communication

    The Architecture of Communication

    The Visual Language of Hong Kong’s Neon Sign Although neon signs are a foreign import, this Chinese signage tradition has been inherited and appropriated into the vocabulary of contemporary neon signs in Hong Kong, albeit on […]

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