“Business Creation” – innovative strategic guidance is Dan Alexander’s new method of rethinking branding – Innovative strategic guidance for brand identity and corporate positioning, by quantifying commercial attitudes and insightful forecasting of business trends. Research and market familiarity is at the heart of our strategic thinking. Our strength lies in our ability to complement research with insightful observation and inventive creativity. These uncover the client’s long forgotten attributes, exposing market-vital essences as materials for the construction of essential tactic actionable.
Business insightfulness alongside a sharp aesthetic vision has allowed DAITD to support our clients by delivering the visual identity they require and directing them along their commercial path. Owing to our Business Creation methodology we identify the core visual terminologies by which our clients and consumers perceive a product or service. These essences are placed in their relevant local and international contexts, and restructured to create a harmonious and seamless conceptual > visual > commercial premise.
The 10 Steps of Business Creation
The classical features and the potential
Studies conclusions and identifying an idea
Causal and local variables
Defining the brand and its position in space
Visuality and causality
Searching for Inspiration
Points in space
Building a network of visual ideas
Coordinates of consciousness
Examining the ideological direction against the results of the study
Existence and reality of an identity
Forming a brand identity system