EL VIENTO, 2009

Developing a new frozen margarita brand. Defining its name, visual language, concept, strategy, logo and packaging design. Positioning EL VIENTO (Spanish: The Wind) as a premium all-natural frozen margarita. The visual language is based on the mythologic icon of the god of winds (Aeolus), in old manuscripts. We've given him an updated look, and ask him gently to send the rumer about this new margarita world wide. EL VIENTO is a line of unique frozen margarita fruit and alcohol mixes for immediate preparation and enjoyment. Made from selected natural ingredients and fine spirits combined in precise proportions, EL VIENTO is the premium all-natural frozen margarita.