Du Pain et des Idées, 2011. Paris

Shaping the design strategy, relying on values associated with this unique brand. New logo and packaging offer a contemporary and refreshing representation of the conventional commercial language of French bakeries. The visual language draws its inspiration from the style of the shop’s colorful decor, its wall decorations and the original ceiling which was the work of an artist in 1860. The appearance of the logo and the typography is based on the traditional Christian custom of marking bread with the sign of the cross before slicing. Boulangerie Du Pain et des Idées in the 10th arr. near Canal St. Martin,  34 Rue Yves Toudic, Paris 75010