Castro: Red Bar/Black, 2012

Refining brand strategy and redefining the brand hierarchy for Castro, the leading fashion house in Israel. The process included, creating a new icon- the red bar, which appears within the logo, and serves as an identifiable symbol of value, unique and strong.

Creating Black, a new brand for the clothing: elegant, tailored and prestigious. Building the brand formulation of values, creating new logo and visual language.