Good Deeds Day, 2013

“Good Deeds Day”, spearheaded by businesswoman and philanthropist Shari Arison and put into motion by Ruach Tova, an association of the Arison Group, was created on the premise that each individual is able to do something good for their fellow human beings, utilizing his/her unique skill set and abilities. The process included strategic and brand visual language development. The new design concept comprises a typographic logo in multiple languages, colors, and graphic elements, communicating the brand’s joy, optimism and spirit.