Park Bavli, 2013

A unique residential park in Tel Aviv, founded on the values of community, unity, and urban nature. The process included formulating a strategic concept, and expressing it through a visual language, combined of a typographic logo, inspired by the twin arches of the Yarkon Bridge along with vibrant, optimistic colors and Izhar Cohen’s charming illustrations to create a lighthearted, whimsical view of the city.