Insight – Get to know you

Insight, 2014

Insight is a revolutionary test based on a full flooring Axum, creating a personal genetic profile. Contributes to the prevention of disease outbreaks by description and association of genes that were never described before, Assistant-pharmacological treatment, and promotes research more comprehensive understanding of humanity. The test is for healthy people, preventive medicine essence on the one hand, and personalized medicine on the other.

Part of the “Business Creation” at Dan Alexander & Co., we formulated the concept of physiological ID. The work process included setting strategic concept, branding and design company image, while defining and developing a visual language that simplifies complex ideas and presents an optimistic glimpse into the future.