The generation of Open Ethernet, 2013

Mellanox, has launched the “Generation of Open Ethernet” initiative, an alternative approach to traditional closed-code Ethernet switches, which provides customers with full flexibility and freedom to custom-design their data center. The team at Dan Alexander & Co. has emulated concepts from the infinite world of M.C. Escher to formulate an articulated style which paves the way for a business creation process that communicates Open Ethernet’s brand values.