Plasson, 2014

An Israeli company, Plasson was founded by the members of Kibbutz Ma’agan Michael and today is known worldwide as a leading name in the international plastics industry. The Plasson Group owns an Israeli subsidiary that specializes in, among others, the import and marketing of bathroom products, with particular emphasis on aesthetic design, including premium lines of Italian-made faucets, sinks, and more.

At Dan Alexander & Co., we used our exclusive Business Creation methodology to create a distinctive brand concept inspired by the world of Italian Renaissance art. This concept created brand differentiation, as well as a unique brand language and identity that position the subsidiary company and its products in an entirely new business environment. This project included formulating and defining a strategic perspective, branding and designing the company image, defining and developing content worlds, and forming a visual language derived from the iconic imagery of classic Italian art, while also reinterpreting the formal elements of the company logo.