Secret Nature, 2011

Branding, strategy and package design for “Secret Nature” – natural infusions based on treatment with medicinal herbs,  characterized by their unique attributes and comprise a rich world of flavors and fragrances, derived from fruits and plants with selected seasonings.

The Dan Alexander & Co team is responsible for formulating a branding strategy, image development and a new visual language as well as designing a new line of products and packaging. The design concept, the logo and icons, the packaging and the graphic language offer a new version of the concept of a Chinese apothecary shop, where the apothecary concocts new infusions, compounds and flavors carefully adapted to the needs of the customer.