Shekel, 2013

Shekel is an association that operates in Israel for more than 30 years and offers community services to people with special needs, making it possible for them to lead a dignified life and achieve self-actualization. The Dan Alexander and Co. team formulated a new identity concept for the organization, focusing on the unique values of SHEKEL. The process included developing a branding strategy and concept, expressed through a new visual language, a new logo and symbol, various promotional items, and supporting future activities.