Verifi, 2013

Teva presents Verifi – A blood Test Supplants Amniocentesis –  DNA sequencing technology to provide early detection of Down’s Syndrome and other fetal chromosomal abnormalities from the tenth week of pregnancy.
The process included creating Verifi’s unique brand language and identity by adding an original, contemporary twist to conventional medical testing language, with inspirational motifs from myth and folklore to represent cutting-edge technology. The brand language includes the use of infographics, forming a bridge between the language of science and the language of the media.