Cérémonie is a tea brand that specializes in a range of infusion blends, offered in its signature mini-cube package.
Year: 2004
Dan Alexander & Co. created the entire brand, and aligned its products with the high aesthetics of traditional tea ceremonies. His strategy transformed this small family-owned company into a leader in the boutique tea niche in Israel, and positioned it for global success.
We designed the visual language, mixing traditional Japanese tea prestige with Western elegance.
