Epistema is an Israeli developer of AI tools for knowledge collection and analytics. It revives the power of the human dialog and the communication between analysts, as an alternative to data facts that computers independently output. Epistema offers a new perception for a future dialectic multilogue, enabling the individual a new way of thinking.
Year: 2017
Client: Epistema
At Dan Alexander, we christalized the identity of Epistema, extracting the formula that stands at the basis of the company’s complex analyst thought, and its high-level philological perceptions.
Positioned at the forefront of Knowledge Analytics, we solidified Epistema’s strategy creatively, anchored by the worlds AI/HI, language, kinetics, knowledge, and collaboration. Our inspiration came from Ludwig Wittgenstein’s words, “Like everything metaphysical, the harmony between thought and reality is to be found in the grammar of the language.”
Our studio is always deliving deeper into new ways that technology and design connect. This is what interests us most, and then our friends from Epistema came along, pushing the gates wide-open for us to enter into the incredible world of information and research.
The visual language we developed evolved out of advanced geometric inspirations and influences, optikinetics, Plato’s five platonic solids, and multistable structures.
The distinct brand language that we devised is primarily motion-based, employing dynamic shapes and forms. It expresses Epistema’s core capacity to produce though which is relevant, ultimately accurate as it is up-to-date, and futuristic, the type of thought that break free from the bounds of their own personal conscious. A salvation from the solitude of thought.
