Célinununu — Céline Dion + nununu

Céline Dion and nununu unite in one voice: Fashion has the power to shape people’s minds. Their new kidswear brand, CELINUNUNU, inspires children to be free and find their own individuality through clothes.

At Dan Alexander & Co., we defined the brand strategy fusing these two iconic forces together, one elegant and larger than life, the other minimalistic and groundbreaking. We centered the brand on a shared agenda that frees children from the dichotomy of “blue for boys / pink for girls”, so that young people can find their own power of personality. This brand breeds equality and serves as a platform for a new humanistic agenda, through children’s fashion.

We created the name CELINUNUNU, and designed the brand’s entire visual perception, with the plus symbol logo at the core of the brand, signifying the powerful meeting point between the two extraordinary life-forces behind this partnership. The minimalistic black/white color palette conveys a balanced polarity, hinting at the universality of an unspoken language uniting people worldwide.

Believing that fashion builds concepts deep within our minds, CELNUNUNU creates something transformative with its humanistic positivity that extends beyond clothes, giving the spirit space to grow and letting children find their own true essence, free from stereotypes and norms. Everything is possible, equally.

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