Tag: Countertop

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The complete A-Z for Caesarstone’s latest launch

Our work for countertop giant, Caesarstone, focused on building a powerful strategy, from which we created the full visual package for launching Ceasarstone’s latest porcelain countertops. Concept and design, creative direction, photographic language, movie direction and editing, CGI and 3D motion.

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“3, 2, 1. All engines running…” 🚀

The Apollo 11 countdown starts our campaign for Caeserstone’s revolutionary surface collection made from porcelain..Operating out of our 13th-century Templar château, Dan Alexander and our

dan alexander CGI

Let there be light…💡

We are turning the lights on in our studio at Château Cramirat. ‘Chiaroscuro’ is an artistic technique that creates a pronounced contrast between areas of

Dan alexander the Pebbles Collection

Nature Morte’ at our Château

…To capture a moment in time, one that lasts forever..Jean Baptiste Siméon Chardin was one of the greatest masters of Still Life in art history.

caesarstone pebbles collection

From ‘Nature Morte’ to CGI

We’re time travelers. From Chardin’s 18th-century ‘Nature morte’ to Computer-Generated Imagery (CGI) – Dynamic Still Life in our studio at Château Cramirat. The world’s gone

Dan alexander and co CGI

The Pebbles Collection

Developing a collection’s narrative and visual language, including logo, typography, composition, and color palette that incorporates the actual pattern designs of this new collection.

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