Castro is one of Israel’s largest fashion houses, and the country’s leading trendsetter in fashion and lifestyle.
Dan Alexander &Co. rebranded this established giant, transitioning the company from a nationwide network of stores into a fashion house that defines the local scene. We differentiated Castro by enveloping it within a minimalistic visual language, creating its distinct identity by removing multiple graphic elements that were used by so many brands and flooring the industry.
After setting Castro’s new strategy, we also built the brand’s inner hierarchy to streamline between the company’s various fashion functions.
We also created the Castro red-bar symbol, which immediately identifies Castro, and its private label, Black, which resonates stylish sophistication for men.