Floralis is a home-design brand, offering a wide colleciton of quality products that inspire style and personal expression, for work environments and the home.
Dan Alexander & Co. devised a new approach for the brand’s breadth of products, viewing each of the Floralis collections as a means of personal expression born out of emotion and creativity that convey a message. Floralis sparks the imagination.
Our work process included developing a strategy and work formula, updating the company logo, and creating a new visual language for the brand based on the values of creativity, richness, and variety.
We were inspired by Georges Perec’s book Species of Spaces, where he said, “The passage of time (my History) leaves behind a residue that accumulates: photographs, drawings, the corpses of long since dried-up felt pens, shirts, non-returnable glasses and returnable glasses, cigar wrappers, tins, erasers, postcards, books, dust and knickknacks: this is what I call my fortune.”