Individual Cabinet de Parfums is the new concept store that reinvents the art of chooseing a scent, led by perfume connoisseur Guy Schestowitz. Located in Tel Aviv’s scenic Neve Tzedek neighborhood, it specializes in perfume products, and joins growing global trend for bespoke scented products and artisanal perfumes.
Client: Guy Schestowitz
Our inspiration for the brand design and the store concept stems from the opulence of art, culture, and visualization found in European Renaissance “wonder rooms”, where artifacts, exhibits from nature, and other objects were randomly intertwined and presented together according to arbitrary principles of visual imagination.
Inspired by Patrick Süskind novel Perfume: The Story of a Murderer, we kept returning to the following excerpt, “He would be able to create a scent that was not merely human, but super human, an angels scent, so indescribably good and vital that whoever smelt it would be enchanted and with his whole heart would have to love him.”
Perfume connoisseur Guy Schestowitz’s niche fragrances, crafted from natural ingredients and ethereal oils, offer an alternative, almost seditious, for the perfumes made by the world’s leading fashion houses.
They have become a fundamental form of self-expression and an invaluable personalized mark of individualism. The Neve Tzedek store showcases unique perfume products, carefully selected and collected from fragrance specialists worldwide.