Laline is one of Israel’s biggest chains of personal care products for body, bath, and home lifestyle.

Dan Alexander & Co. rebranded Laline with a strategy fit for global expansion. Our visual language – crisp, calm, and clean, appeals to audiences across the globe.

Dan Alexander & Co. focused the brand on the power of the color white. Its logo captures a pure freshness locked within a sumptuous shape that is defined by soft black lines. This resonates smoothness and simplicity, purity and pampering.

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