Park Bavli is an upbeat residential park in Tel Aviv. It celebrates environmental-friendly architecture alongside the natural beauty of the park‘s setting.
DFor this project, our branding folded into one the values of community, unity, and urban nature. We delivered a unique brand story, of a residential park rooted deep within Tel Aviv’s older neighborhoods while branching out and hovering high from above the modern cityscape. Park Bavli blends naturally into its surroundings, while infusing the entire city with a new sense of belonging as the new contemporary home of Tel Aviv.
Park Bavli’s visual language brought to life a fresh world within Tel Aviv. We developed the project’s typographic logo, inspired by the twin arches of the Yarkon Bridge, one of the city’s most iconic landmarks. The visual language that we created combines the vibrant and optimistic illustrations by Izhar Cohen, who we commissioned, creating a lighthearted, whimsical view of this city that connects fantasy with reality.