The Porter School of Environmental Studies (PSES) at Tel Aviv University is Israel’s first academic institution that is entirely dedicated to the discipline of environmental studies.
Client: Dame Shirley Porter
Dan Alexander & Co. translated the multidisciplinary approach, which is the basis of this academic field, into a lasting brand identity. Our work positioned the school as Israel’s forerunner in the field.
We created the visual language, formulating a distinct typeface that follows the unique architectural grid of the school’s building, Israel’s first certified LEED Platinum green building.