The Porter School of Environmental Studies (PSES) at Tel Aviv University is Israel’s first academic institution that is entirely dedicated to the discipline of environmental studies. 

Dan Alexander & Co. translated the multidisciplinary approach, which is the basis of this academic field, into a lasting brand identity. Our work positioned the school as Israel’s forerunner in the field.

We created the visual language, formulating a distinct typeface that follows the unique architectural grid of the school’s building, Israel’s first certified LEED Platinum green building.

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