Rothschild 22 is a unique real-estate project comprising a residential tower and an upscale business complex, located in the heart of the most important commercial and cultural trajectory in Israel – Rothschild Blvd.
Year: 2013
Client: LR Group and Aviv Group
Dan Alexander & Co. developed the strategic formula for this groundbrekaing project that changed Tel Aviv.
The logo and visual language that we created are inspired by the architectural world of skyscrapers and business towers. The set of fonts echo the constructive elements of architectural plans, forming a memorable logo that is positioned horizontally, alluding to the project’s altitude and towering presence in the Tel Aviv cityscape.
