Shahal (SHL) is a local emergency telemedicine company with a global outreach.
In 2005, Dan Alexander & Co. rebranded this established Israeli brand by refocusing its market perception on health, vitality, and life, instead of morbidity that is often associated with emergency telemedicine. This new perception inspired the logo symbol, which illuminates the tree of life embraced within a heart. It won the 2006 WOLDA (World Logo Design Award) and received praise on a global level.
We positioned the company as a futuristic expert in medical treatment, hinging the brand’s DNA on this key concept that is underpinned by the values of attentiveness, quality living, and growth. Our founder, Dan Alexander, was also actively involved in the product design of Shahal’s latest ECG innovation, called Smart Heart.