Shahal

Shahal (SHL) is a local emergency telemedicine company with a global outreach. 

Dan Alexander & Co. rebranded the established Israeli brand, by refocusing its market perception on health and life, instead of morbidity. This inspired the logo symbol, which illuminates the tree of life embraced within a heart.

We positioned the company as a futuristic expert in medical treatment, hinging the brand’s DNA on this key concept that is underpinned by the values of attentiveness, quality living, and growth. Founder Dan Alexander was also actively involved in the product design of Shahal’s latest ECG innovation, called Smart Heart.

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